The dynamics of the being active in the industry and the exchange of knowledge and lessons learned is essential from a long-standing Blog. Along these lines, here are a few insights that you find useful if you are only the beginning of a new business blog or evaluate the direction of your current blog.
12 Contents marketing lessons I have learned have 12 years blogging:
"The best answer."
1. You decide what you are and strive always the best resource for your community to the thing. For many companies try to all things, all people with your blog, highlighting a "more is better" approach. Specificity rises to the top in all things - especially in social media, search and the offline world.2. Document your success in a special field and then duplicate that success in others. Expand the scope of knowledge and industry thought leadership after their experience in the process of being "best answer" for your community.
3. Optimize for answers in your blog content planning. Use Search Keyword data as well as social issue of trends for the voice of the customer insights can you in Content optimization. You can also monitor questions and answers between clients and their sales and customer service. The best answer is a continuous effort of understanding of the issues of your target group is in demand and optimize your answers by info-taining content in a way.
"A Blog is just as interesting as the interest in their community."
4. Recognize their community with influencers, internal team members, customers, members of the media to your municipality or potential customers in your blog content. Create lists, co-create, make interviews, live blog and offers for blog turn a light on talent. Always influential is great. Help for other influential has become, as you get real influence. Show interest in your community, engage and recognize. Do, and you will never run out of relevant topics to blog about.
5. Listen to your community through social media monitoring tools, sentiment analysis of the blog comments and contact forms, on social search tools such as BUZZ sumo and verification of their own web and search analytics. Understand what your blog community is interested in and give them through blog content.
6. Other inspired by active on social networks, industry events and in the right locations where your community can take part. Social commitment can be overwhelming for many understaffed Business Blogging departments. Concentration on only a few minutes per day consistently and with tools such as social media monitoring or social search to discover ways that your community, recognize their interactions with your brand and to answer questions - to be useful.
"Great content is not so great to find people who use and respond to them."
7. Use the search function, social and target group data to inspire content issues, issues and keyword optimization. Current relevance is just as important as the keyword relevance for blog content discovery. Too many companies focus on the creation of content without taking into account blog content promotion. Make sure that the Blog Content is what the Community is actively looking for and talk about the Social Web. Relevant in this way is fuel incoming traffic and Social Sharing attracted even more blog traffic.
8. Empathize with their readers and create relevance by the context and content, is useful. Learn the content preferences of your audience of subjects related to graphics which devices you use the most, to consume your blog. Go beyond thinking about your blog as a marketing instrument and think about what would be the best experience for your readers.
9. Continuous review blog content promotion efforts and traffic sources in order to optimize its performance. Implementation of SEO, content, Social Media and conversion tests on your blog at least quarterly. With specific objectives for your blog, you should be able to bind blog performance back to destinations. The performance is not only contribution to the marketing, but the ability of your blog to satisfy the information requirements of the Community.
"If you want that your content is too large, ask your community to contribute".
10. Identify the individual target groups of your blog, and create opportunities for these communities to make. Contents co-creation can inspire the promotion and improvement of the quality of the blog. Most of the blogging efforts within the company are understaffed with high expectations. The most effective way to scale quality blog content and promotion is the participation of the community is very, you try to achieve, in the creation of content.
11. Develop a mixture of specialty post and recurring charges with which you win new contributors and co-creators, as well as a platform for the return of contributors. Content is a good relationship builder between each component of the audience and your brand, whether they are authors are potential customers, members of the industry media or potential business partners.
12. Identify participants in a meaningful way. Share both quantitative and qualitative feedback. People work for a living, but die for the recognition - as long as it means something.
What does 2016 in the store for TopRank is Online Marketing Blog? A long overdue re-design, more contributions from the fast growing team at TopRank marketing and even more useful insights to help our community to intelligent and creative marketers can achieve real business results.
source: toprankblog.com
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