During 2015 time exceeded for Mobile Media, spent on desktops. Mobile Marketing strategies in response to this shift.
As we look to 2016, mobile marketing watchers expect several trends.
1. Higher expenditure for mobile ads.
For one, companies are expected to spend more money for mobile advertising, almost 70 billion US dollars worldwide according to the smart insights. With this increased investment, companies, organizations and businesses need - If you do not already have an effective mobile marketing strategy to ensure that your online presence.
2. Adaptation of the online marketing strategy.
Along with this increase the use of mobile phones and mobile ad expenditure, the reality and the challenge of the low exchange rate of the Mobile Marketing and bounce higher prices of mobile devices. Online marketer will develop new strategies to deal with this and change it. Companies can not sit idle and hope that things will work. Successful online marketing in this type of ever changing environment requires a proactive and innovative approach.
3. Improve the user experience.
The key to meeting the challenge of mobile marketing is to improve user experience in the year 2016 is to provide consumers, customers and clients with payment more options, more business interaction options, more long-term engagement opportunities and more comfort that you associate with a desktop use. The people want the same kind of comfort, connectivity and opportunity you have on your desktop on the go, wherever and whenever you want.
A report saying that consumers spend 86 percent of their time online on a mobile app, instead of using the Internet. This report also suggested that 79 percent of the smartphone owners use apps every day. Businesses need to search in an app for themselves. An app is almost completely bypasses the need for mobile users in the Internet to go to a website to conduct business. It offers customers direct access to your company, your company or organization. There are all kinds of apps Apps apps from the film there health etc... There is no reason why your company should not have one.
In addition, instead of waiting for you to remember or you happen to your product or your company if you are online, your logo/icon on your phone will remind you of your product and/or service every time you browse.
4. Safety for the user.
With this shift of desktop access to applications and mobile access, the responsibility for the maintenance of the safety of consumers fall more heavily on app designer. Companies must be aware of this shift and measures to protect app users as much as those who purchase through the website. Do not do that brings businesses at risk of losing the brand trust instead of its customers.
Some industry experts advise the move of customer-oriented to customer-obsessive, where the companies are apparently exclusively to the best possible experience for customers.
5. Search Engine Results displays more than one page.
Google is already with the display of videos in the search results. Google also has begun to view video ads. Other Search Engines and social media networking platforms like Facebook and Twitter adding automatic playback of video ads and vines in the search results. With Video Ads already hold feeder, it is not too far from a strain to imagine that apps will follow soon.
Mobile Search is more intuitive, as we swipe and tap on our way through our smartphones, ever further away from the input and closer to the speech recognition-based search.
With the increasing use of mobile phones to do everything from shopping, book travel, 2016 will be a year of great transition and the development of the mobile-friendly measures that people in connection with the companies that you need.
source: entrepreneur
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