But transfer of control to a third party partner is not without its challenges. So how can marketers make most Affiliate Marketing without the risk their brand reputation?
First and foremost you must Partner retailers, a good fit for the values of the brand.
Multichannel-Retail led to closer relations between consumers and brands, so that sales by affiliates is a false economy if it does a brand's reputation.
This also means that the consent of the tactics that subsidiaries will use, and ensuring that they comply with the trade mark as a whole marketing plan. It could exclude unwanted e-mails or pop-up ads, for example. It also means to be sparing with discounts.
Discounts through partnerships can be a useful way to engage new customers. But excessive discounting eats in margins, and it is not always necessary.
Marketers can work closely with partners to build anticipation for a product at full price, as much as possible.
Affiliate marketing also serves as a convenient way to check your marketing strategy.
Marketers can compile data on the nature of the purchasers from each affiliate and compare the performance to other distribution channels in order to enable a total a feel for what works with different customers.
Marketers can also vary the Commission they pay to motivate traffic from your key target audiences.
The incentive structure can help optimize, repeat, transport or win vocal brand advocates. This calls for partnerships for the purpose of this groups and improves the return on investment for all parties involved.
This means that a maternity retailers offer a better premium for young women in long-term relationships start with their families, rather than older men, may be the purchase of the product as a unique gift.
Games retailers can target group of young men as a trade mark would probably rather than those who favor more private about their pastime, or luxury retailer can traffic from those whose income supports better cross-selling.
This is good news for publishers. Through the payment of a premium for the right customer, trademarks reward third if you your own marketing more effective.
Remove the focus on pure traffic reduces the indiscriminate Marketing. It calls on the publishers to match-Display to view content targeting relevant demographics, or even to compile tailor-made e-mail lists, objective these consumers more effectively.
More than a century ago John Wanamaker complained that half of its marketing budget was wasted, but he does not know which half. Most of the marketers have now the data at their fingertips, coupled with the improvement of the attribution methods mean that for the first time this is not the case anymore.
Affiliate marketing has a long way from deep discounts and uncontrollable partnerships. Retailers should now consider it a useful option, build a brand, as well as to increase sales.
source: econsultancy.com
